2D Barcode Reader Market Worth $8.6 Billion By 2025

The global 2D barcode reader market size is expected to reach USD 8.60 billion by 2025, registering a CAGR of 4.7% over the forecast period, according to a new report by Grand View Research, Inc. The market is expected to grow as incumbents of industries, such as retail, transportation & logistics, warehousing, and e-commerce, continue to adopt various tools to increase the operational efficiency of their business operations. Initiatives being undertaken by businesses to develop innovative strategies and adopt strategic methods and tools to gain a competitive edge in the marketplace also bode well for the growth of the market.

A barcode reader is emerging as one of the solutions that can potentially help businesses in ensuring lean operations and improving productivity. As a result, manufacturers operating in the market are responding to the situation by focusing on the development of innovative technologies for enhancing the barcode reading capabilities and offering numerous benefits to several end-use industries. The development of 2-Dimensional (2D) barcode scanners has particularly helped in solving several problems and challenges, such as having the capability to scan 2D barcodes while also ensuring the backward compatibility to scan 1-Dimensional (1D) barcodes.

A 2D barcode reader has assumed a pivotal role in increasing the operational efficiency of businesses. Owing to advantages such as higher accuracy, higher scanning speed, reduction in clerical cost, and improvement in customer service, the 2D barcode reader has cemented its position as a prominent tool for streamlining internal and external operations. Apart from being compact and flexible, the reader can also turn out to be an economical solution with a payback period of just 3-6 months. It is particularly getting vital for the industrial sector as a result.

The adoption of barcode technology as an automatic identification/scanning system has helped significantly in reducing human errors. A typical error rate for human data entry is estimated at around 1 error per 300 characters typed. However, the error rate of a barcode reader is estimated at 1 error per 35 trillion characters. Thus, from accelerating the checkout process in the retail industry to tracking inventories in warehouses, barcode scanners have eventually proliferated into a myriad of business operations. These scanners can not only help businesses in conserving their resources but in optimizing the data entry process, improving real-time visibility of the products, and enhancing the productivity of employees.

However, the proliferation of mobile barcode Software Development Kits (SDKs) is anticipated to hinder the growth of the market. Organizations with low-volume operations are particularly preferring smartphones over scanners for barcodes to reduce their operational costs. The adoption of Bring Your Own Device (BYOD) policies is also anticipated to encourage the adoption of barcode scanning apps over readers. In other words, any growth in the usage of smartphones for scanning barcodes can potentially take a toll on the demand for dedicated 2D barcode readers.

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https://www.grandviewresearch.com/industry-analysis/2d-barcode-reader-market

Further key findings from the study suggest:

The global market for 2D barcode reader was valued at USD 6.39 billion in 2018 and is expected to exhibit a CAGR of 4.7% from 2019 to 2025
The handheld segment accounted for the largest revenue share of over 65% in 2018 and is anticipated to register a CAGR of 5.2% over the forecast period
The logistics segment is anticipated to exhibit the highest CAGR of 6.1% over the forecast period as transporters continue to deploy barcode readers at their logistics facilities
The warehousing segment dominated the market in 2018 and was valued at USD 2.60 billion as warehousing companies aggressively adopted 2D barcode readers to track inventories
The Asia Pacific regional market was valued at USD 2.66 billion in 2018 and is expected to register a significant growth rate owing to the booming e-commerce industry and the continued rollout of warehousing network, particularly in developing countries, such as India and China
The key players dominating the 2D barcode reader market include Zebra Technologies Corporation, Datalogic S.p.A., Cognex Corporation, Honeywell International Inc., and Keyence Corporation, among others

Data Center Power Market Worth $10.77 Billion By 2025

The global data center power market size is expected to reach USD 10.77 billion by 2025, expanding at a CAGR of 6.9% from 2019 to 2025 according to a study conducted by Grand View Research, Inc. The market is majorly driven by the shift in focus of end-users towards hyper-scale and colocation data centers. Rising establishments of such data center facilities is anticipated to result in an increasing demand for data center power equipment over the forecast period.

Globally, data centers consume around 3% of the total energy generated. Thus, various data center designers are currently adopting advanced power distribution and management solutions to attain energy efficiency at lesser Power Usage Effectiveness (PUE) ratios. This goal to reducing the PUE ratio is expected to further fuel the demand for intelligent and advanced data center power products over the forecast period.

Uninterrupted Power Supply (UPS) is the backbone of data centers and are deployed for the smooth working of servers and other networking devices. Moreover, the cost of UPS is significantly higher than any other data center power products. Furthermore, most datacenters use smart UPS systems, battery monitoring devices, and intelligent Power Distribution Systems (PDU) to reduce the PUE ratio. Thus, increasing penetration of these new devices is expected to boost the demand for UPS over the forecast period.

Many mega data centers in North America engage in procuring renewable energy sources for data center operations. Tier 1 and Tier 2 facilities are anticipated to witness the espousal of basic PDUs. However, adoption of intelligent infrastructure with power monitoring ability is expected to witness growth owing to rising concerns about power consumption, particularly in U.S. However, rise in complexity of data center design, high initial investment costs, and interoperability issues are expected to hinder growth of the data center power market.

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https://www.grandviewresearch.com/industry-analysis/data-center-power-market

Further key findings from the report suggest:

The UPS segment held the largest market share in 2018, accredited to the increasing demand for energy in data centers and adoption of co-location data centers globally
North America accounted for around 38.0% market share in terms of revenue in 2018 and is expected continue the dominance over the forecast period, owing to the increasing number of data centers in U.S. Additionally, the region has emerged as the hub for operators and cloud service providers owing to affordable utility rate and tax incentives
The data center power market is highly consolidated and is characterized by high competition with the presence of key players such as ABB, Black Box Corporation, Eaton, Generac Power Systems, and Huawei Technologies Co., Ltd., among others
These players engage in mergers and acquisitions to withhold strong market presence. For instance, in March 2016, Generac Power Systems, Inc. announced the acquisition of PR Industrial S.r.l (PRAMAC), a manufacturer and supplier of mobile, portable, and stationary generators. Through this acquisition, the former aimed at propelling product sales and elevating its market presence in Europe.

U.S. Vaginal Moisturizers And Lubricants Market Worth $1.0 Billion By 2027

The U.S. vaginal moisturizers and lubricants market size is expected to reach USD 1.0 billion by 2027, expanding at a CAGR of 8.7% during the forecast period, based on a new report by Grand View Research, Inc. Market growth can be attributed to the increasing target population, growing demand for vaginal lubricants, and increasing awareness regarding sexual health among women. According to the Study of Women Across the Nation (SWAN), more than 2,400 women above the age of 17 and around 19.0% of women aged 42 to 53 suffer from vaginal dryness. Thus, increasing incidences of dryness is likely to drive the market for vaginal lubricants and moisturizers over the forecast period.

Various social media movements, such as the third wave of feminism, is aimed at breaking taboos around sexual health and assisting in changing the general attitude towards sex. Over the past few years, the sexual wellness market has shifted focus toward women’s products. Companies are offering conventional products with glamorous packaging, hence, helping to create more awareness around sexual health.

A considerable number of young people not aware of sexual health can increase the prevalence of STDs. September is considered as a sexual health awareness month in the U.S., which is expected to raise awareness among citizens about sexual health and wellness. A significant number of women suffer from vaginal dryness; however, they do not seek medical help, which is likely to hinder the market growth.

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https://www.grandviewresearch.com/industry-analysis/us-vaginal-moisturizers-lubricants-market

Further key findings from the study suggest:

By distribution channel, retail dominated the market and is likely to witness the fastest growth over the forecast period
An increasing number of fashion retailers are offering sexual wellness products, which is expected to introduce the younger generations to more sexual health and wellness products. A liberal lifestyle and social acceptance have led to the growth of adult stores around the country
In November 2018, Durex formed a partnership with RED. This partnership was aimed at supporting its mission to end AIDS. Funds generated from the sale of the Durex RED condom were to be invested in South Africa where over 7.2 million people have HIV/AIDS
Searchlight Pharma announced Fonds de solidarité FTQ and Emerillon Capital as the new strategic financial partners in October 2017. The partnership is expected to assist the growth of Searchlight Pharma.

Visible Light Communication/Light Fidelity Market Worth $101.30 Billion By 2024

The global VLC/Light Fidelity (Li-Fi) market is expected to reach USD 101.30 billion by 2024, according to a new report by Grand View Research, Inc. Increasing concern over cyber security is anticipated to drive demand over the forecast period.

Growing need of green technology solutions with low power consumption is encouraging the development of advanced communication systems.VLC is a disruptive technology and is therefore expected to grab a substantial portion of the Wi-Fi industry in the near future. However, the adoption is at the nascent stage and is currently being used for niche applications, due to which, an extensive R&D investment would help market players to obtain a competitive advantage.

High illumination, longer life and low power consumption of has led the implementation of LED as a component in LiFi systems. Government promotions for smart LED bulbs in developed countries such as the U.S., and the UK are expected to provide a massive infrastructure base to the VLC system providers.

Increasing applications of indoor location-based services embedded with light fixtures in retail shops and hotels is projected to be one of the factors driving revenue growth. Several companies such as GE Lightings, ByteLight Inc. including Koninklijk Philips N.V. are deploying VLC installations in supermarkets which in turn is aiding retailers to tie customers’ shopping history by tracking their location details. This is helping the retailers to deliver on-site information tailored to a customer needs.

Advancements in the automotive industry are projected to enhance the safety of commuters. This is being executed through the vehicle to vehicle (V2V) and vehicle to the roadside (V2R) communication by installing LEDs in headlight and tail light of the vehicle. However, high installation and repair cost are projected to obstruct the large-scale implementation of these systems, especially in the emerging economies.

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http://www.grandviewresearch.com/industry-analysis/visible-light-communication-market

Further key findings from the report suggest:

In 2014, LED captured a sizeable industry share for over 40% of the overall revenue. Need for safer and reliable communication system using LED lightening has led to an upsurge in demand across commercial buildings, traffic lights, smart stores, game consoles, and consumer electronics.
LED technology is projected to be an important component in the VLC system. It enables transmitted signals to utilize various bandwidths as the medium for transmission. Low power consumption, long productive life of LED products has led to profitable opportunities for industry growth.
Automotive & transport application segment is estimated to witness high growth and is expected to reach over USD 19.0 billion by 2024. The technology is capable of delivering real-time traffic updates for proper traffic management and road safety featuring vehicle tracking. LED-based traffic lights are also expected to provide a short-route guideline to the driver and help in saving traffic congestion.
North America visible light communication (Li-Fi) market is anticipated to grow at a CAGR of 75.9% from 2016 to 2024. This can be primarily attributed to the increasing data traffic and rising adoption of communication system along with the availability of advanced infrastructure. RF spectrum overuse has led increased the data traffic, hence, providing broad growth avenues for the adoption of VLC communication systems.
VLC market in Asia Pacific is anticipated to witness substantial growth owing to rising awareness among smartphones consumers. The region is expected to account for around 30% of the overall revenue share by 2024. The existence of major players is expected to propel demand across this region.
Notable companies operating in the VLC market include PureLifi, Velmenni, Oledcomm, IBSEN Telecom, and Visilink. The technology is predicted to penetrate across smart cities, wireless sensor networks, augmented reality (AR) applications, ubiquitous networks, power over Ethernet (PoE) and M2M communication.
Several institutes and consortiums such as the University of Oxford, Visible Light Communication Consortium (VLCC), Keio University, and Smart Lighting Engineering Research Centre are focusing on innovation and product commercialization

Integrated Systems Market Is Expected To Reach USD 24.02 Billion by 2020

The global integrated systems market is expected to reach USD 24.02 billion by 2020, according to a new study by Grand View Research, Inc. Accelerated business demands and intricate nature of IT challenges is anticipated to drive the global integrated systems market demand over the forecast period. The IT industry is highly dynamic in nature and characterized by technological advancements and innovation. Every few years the industry experiences tectonic shifts that re-shape IT. Shift in trend from mainframes to client/server to internet computing has altered the way end-users build, purchase, consume, and deliver technology.

In recent times, the integrated systems market has witnessed significant shift, which may be attributed to emergence of mobility, big data, social networking and cloud computing. Smartphone proliferation has also impacted the IT industry, with the advent of the BYOD phenomenon, and provides several market growth opportunities. However, factors such as high deployment cost may pose a challenge to market growth. Besides perceived complexity with regards to installation of converged infrastructure solutions, they are viewed as an expensive but necessary spending.

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http://www.grandviewresearch.com/industry-analysis/integrated-systems-market

Further key findings from the study suggest:

The integrated infrastructure segment is poised for high growth over the next six years, which may be attributed to strong revenue growth posted by a few key industry players such as VCE, Cisco, etc.
Integration and installation segment accounted for substantial market share in 2013, and is expected to witness high growth. Legacy data center infrastructure has several shortcomings that fail to meet modern data center demand, and has resulted in rise in integrated systems deployment. Further, integrated systems provide the ability to replace aging systems and platforms, thereby combining multiple systems into one platform.
BFSI accounted for majority of the integrated systems market in 2013, owing to high market penetration and early adoption. Integrated systems installation enables the BFSI sector support growth, expand network and offer new services to their customers. It also plays a key role in reducing cost, space and power consumption significantly.
North America captured a sizeable amount of the integrated systems market, which can be primarily attributed to technological advancements and high market penetration. In addition, the need to achieve agility and efficiency in enterprises may also catapult the regional market demand over the forecast period.
Key integrated systems market players such as Oracle Corporation, Cisco Systems, VCE, Hewlett-Packard and IBM focus on collaborations as it helps in technology exchange, joint sales and marketing efforts, new market creation and new product development.

Printed And Chipless RFID Market Worth $15.3 Billion By 2022

The global printed and chipless RFID market is expected to reach USD 15.3 billion by 2022, according to a new study by Grand View Research, Inc. Development of affordable tags owing to simplified manufacturing technology and decreased manufacturing time have contributed significantly to chipless RFID market growth over the forecast period. Compatibility with existing infrastructure with equal efficiency as chip-based tags saves the additional cost of new system installation.

Suppliers have realized the need for efficient solutions in various applications such as smart cards, supply chain, pharmaceutical, and retail. The pharmaceutical industry is replacing chip-based tag with chipless tags due to high unit prices, which is expected to favorably impact the industry.

Chipless RFID provides various solutions including anti-counterfeiting and asset tracking to avoid theft in retail. Government initiatives for e-passports, increasing electronic transactions, dynamic conditions in the aviation industry, and increased revenue by customer delights are some of the drivers expected to favorably impact chipless RFID market growth.

High initial cost of system implementation is expected to pose a challenge to technology adoption. Implementation cost is anticipated to decrease over the next few years owing to technological advancement and increase in players offering solutions at competitive prices.

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https://www.grandviewresearch.com/industry-analysis/chipless-rfid-radio-frequency-identification-market

Further key findings from the report suggest:

Growth in public transit industry is expected to drive printed and chipless RFID market demand in transportation applications. In these applications, use of contact and contactless smart cards increases the operational efficiency of the overall transportation system and saves travel time. Contact-based cards need to have a physical contact with the reader; however, they can be placed in close proximity of the reader to initiate the communication process.
In retail, the technology is used for stock tracking, supply chain management, check product availability, reverse logistics and reducing loss due to shrinkage. The segment contributed to over 25% of the global revenue in 2014.
Government departments in collaboration with other agencies have initiated research and development projects. Asia Pacific printed and chipless RFID market is expected to exhibit CAGR of over 30% from 2015 to 2022, primarily due to high growth prospects in regions such as China and India.
Zebra Technologies acquired Motorola Solutions Enterprise Business in October 2014. Through this acquisition, Zebra has gained Motorola’s mobile computing, bar coding, card printing, cloud-based devices, and RFID hardware businesses. The global industry comprises other notable players include Impinj Corporation, Alien Technology, Intermec, and TAGSYS.
Players in the industry practice high degree of innovation to offer unique solutions. Key competitive factors include the design, breadth, and quality of products and services, warranty coverage, product and service availability, product performance, brand recognition, company relationships with customers, and go-to-market channel partners and company reputation.

Self-service Technology Market Size Worth $46.03 Billion By 2027

The global self-service technology market size is expected to reach USD 46.03 billion by 2027, registering a compound annual growth rate (CAGR) of 6.7% from 2020 to 2027, according to the new study conducted by Grand View Research, Inc. The market is poised to grow at a significant pace owing to the numerous benefits offered by the technology for both the customers and businesses. Organizations are increasingly adopting such technologies as a measure to enhance their service exchanges. From restaurants to banks and airports to hotels, the usage of self-service technology has increased the customer satisfaction as it infuses personal service interaction with the customers. The technology has replaced human interaction in the process of billing statements, transactions, ordering food, and waiting in queues. These increasing benefits offered by the self-service technologies are anticipated to drive the overall market.

The self-service checkout systems have become the primary channel to provide easy access to banking services. The continued demand for cash or paper-based transactions across the globe has consistently driven the demand for ATM and cash dispensing systems. Although the rise in digital mode of transactions has varied the prevalence of cash payments, the demand for ATM withdrawals and cash remains prevalent across various emerging economies. According to the World Cash Report published in 2018 by G4S plc, a U.K. based security service company, the overall growth rate of cash transactions across Europe was positive. Furthermore, the report also highlighted that majority of the countries had expressed constant demand for ATMs and cash withdrawals. Thus, the need for self-service technology such as ATM remains the primary channel for providing enhanced service 24*7.

Furthermore, the growing trend of digital transformation in retail industry is another critical factor responsible for market growth. The radical shift in customer behavior and increasing consumer expectations have forced retailers to embrace advanced technologies to provide customer satisfaction throughout their in-store buying process. Furthermore, with the increasing popularity of e-commerce, the retail in-store transformation has been a critical factor for their survival. Retailers are using self-servicing technologies as their Unique Selling Proposition (USP) to allow customers free of space to select their in-store shopping experience. Major retailers such as Albertsons and Macy’s are piloting such technologies to improve their in-store customer experience.

Click the link below:
https://www.grandviewresearch.com/industry-analysis/self-service-technology-market

Further key findings from the study suggest:

The ATM segment accounted for the largest market share in 2019 and is expected to reach 22.1 billion by 2027, owing to the continued demand for cash transactions across developing economies
The vending machine product type is expected to emerge as the fastest growing segment over the forecast period, owing to its rising demand across corporate sector and QSRs
The retail application segment is expected to account for over 30% share in terms of revenue by 2027. This can be attributed to the growing retail in-store transformation and the need to provide personalized customer experience
Asia Pacific accounted for the largest revenue share in 2019 and is expected to register the fastest CAGR over the forecast period owing to the rise in deployments of ATMs, mobile ATMs, self-checkout kiosks, and vending machines among travel, retail, and other commercial applications

Application Transformation Market Size Worth $17.9 Billion By 2027

The global application transformation market size is expected to reach USD 17.95 billion by 2027, expanding at a CAGR of 10.4%, according to a new study conducted by Grand View Research, Inc. Growing digitalization initiatives among industries, rising penetration of cloud computing technology, and increasing demand for scalability are aiding the market growth. Moreover, the constant need to keep the applications updated with upcoming technologies and improve the Return on Investment (ROI) will also increase the utility of these services in coming years.

Application transformation helps enterprises to reduce the number of applications within an enterprise and move applications to the cloud so as to meet government regulations and update compliance. Moreover, application transformation solutions aid IT departments to address the social media usage in enterprises and growing use of mobile computing. Presently, the IT companies and vendors are collaborating and partnering to offer digital transformation solutions to the industries worldwide. For instance, in April 2020, Tech Mahindra Ltd., an IT services provider company, collaborated with IBM to form technology innovation centers to help digital transformation for its customers. The innovation centers will help address complex business problems across industries, including financial services, insurance, telecommunication, manufacturing, retail and healthcare. Moreover, Tech Mahindra Ltd. will assists its clients migrate its main business applications to the IBM public cloud utilizing IBM Cloud Paks.

Prominent vendors in the market such as IBM Corporation, Microsoft Corporation, and Accenture Plc., are instrumental in helping clients to plan their transformation journey with in-house services capabilities, application portability, and flexible pricing options. Moreover, the evolving technologies will aid in automating the operational and managerial processes, seamless integration capabilities, and improve overall customer experience. However, high implementation and management costs are some of the challenges that might impede the growth of the market over the forecast period. Besides, recent outbreak of COVID-19 disease across the world is likely to slow down the growth of the market temporarily.

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https://www.grandviewresearch.com/industry-analysis/application-transformation-market

Further key findings from the report suggest:

UI Modernization segment is predicted to expand at the highest CAGR over the forecast period owing to increasing need to improve customer experience, scalability and reliability, better security, and fast data accessibility
Growing implementation of application transformation solutions among SMEs in developing regions such as South Asia and Latin America is likely to boost the market growth over the forecast period
The healthcare end-use segment is expected to expand at the highest CAGR over the forecast period owing to accelerating adoption of digital technologies in the sector. Moreover, AI-enabled medical device, blockchain electronic health records, and telemedicine are some of the technological innovations/trends which will make application modernization a necessity in healthcare sector
Asia Pacific is expected to emerge as the fastest-growing region owing to the increasing focus of SMEs and large enterprise to enhance their digital initiatives. The presence of major cloud enterprises such as IBM with their establishment of cloud computing hubs in India, China, Vietnam, and South Korea, is likely to boost the growth

Digital Video Advertising Market Size Worth $292.4 Billion By 2027

The global digital video advertising market size is anticipated to reach USD 292.4 billion by 2027, exhibiting a CAGR of 41.1% over the forecast period, according to a new report by Grand View Research, Inc. The fusion of big data analytics with advertising offers promising growth prospects to the market due to the generation of vast volumes of user data. The vast amount of data has enabled marketers to carefully analyze user data and showcase specially curated advertisements according to the viewing trends of audiences. Additionally, the integration of analytics tools in advertisement platforms enables advertisers to analyze the effectiveness of advertising campaigns and thus make relevant changes as and when required.

Blockchain technology is expected to offer exciting growth prospects to advertisers in the future. Blockchain, being a secure distributed ledger, provides the ability to safely track audiences, path, budget spend, and conversion rates to network participants only. A buyer can buy an impression, which is verified by the publisher, and only then can it be added to the ledger. The implementation of blockchain technology enables everyone in the chain to see impression events, validate, and approve the changes made by individuals to create a more transparent marketplace.

Further, the fusion of cloud computing technology with digital video advertising provides promising growth to the sector, owing to the former’s enhanced ability to distribute dynamic and interactive advertisements to brands and marketers efficiently. An ad-based cloud platform helps brands and marketers to optimize spend across several channels. Cloud-based supply-side platforms enable advertising agencies to efficiently produce and offer various video advertisements to its clients, based on their needs and requirements. Furthermore, cloud-based platforms are also expected to facilitate the creation of personalized ads via an original optimization product.

The induction of Augmented Reality (AR) technology in digital marketing techniques offer promising growth prospects to the digital video ad market, owing to the ability of the technology to provide better inter-personal experience to viewers. The immersive nature of technology enables marketers to create deeper connections with audiences to portray a better brand image, which is essential in driving sales. Additionally, deploying AR-enabled advertisements offers more cost-effective options to brands and agencies as compared to traditional print media corporations. AR technology-based advertisements can offer marker-based and location-based advertisements, which further allow companies to practice hyperlocal advertising methods and consequently boost sales outcomes.

Click the link below:
https://www.grandviewresearch.com/industry-analysis/digital-video-ad-market

Further key findings from the study suggest:

The mobile segment is envisioned to witness the highest CACR over the forecast period due to the incrementing penetration of smartphones and its ability to play video ads in several formats
The retail segment is expected to capture the significant CAGR over the forecast period owing to the rising trend in the usage of internet-based buying platforms by individuals
Asia Pacific is expected to emerge as the fastest-growing regional digital video ad market due to the availability of low-cost internet plans and rising usage of subscription-free media streaming platforms.

Endpoint Security Market Size Worth $27.05 Billion By 2024

The endpoint security market size is expected to reach USD 27.05 billion by 2024, according to a new report by Grand View Research, Inc. The endpoint security market is expected to witness a substantial growth over the forecast period, due to the increasing deployment of various security solutions with rising security risks across several applications including BFSI, IT & telecom, and retail.

The rising number of enterprise endpoints and mobile devices having access to critical enterprise data have created a huge demand for endpoint security solutions in the market, which is anticipated to drive the market.

Moreover, emerging trend of virtualization is projected to affect endpoint security. Virtualization separates physical systems into several virtual machines, which will require similar endpoint protection as physical servers. Hence, escalating the demand for more efficient and comprehensive solutions over the forecast period.

Several companies in the industry are spending on different technologies to improve capabilities, secure internet protocols, test software and analyze vulnerabilities. The evolution of cloud storage has increased the adoption of cloud-based security services; the as significant amount of data is stored in one place. This has led to increased threat of data breaches and enforcement of various regulations to curb the risk of placing the data on the cloud.

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https://www.grandviewresearch.com/industry-analysis/endpoint-security-market

Further key findings from the report suggest:

The mobile device security segment witnessed revenue share of over 17% in 2015, which is anticipated to grow at a CAGR of nearly 16% over the forecast period. The increasing adoption of BYOD trend have led the employees in organizations to access corporate data on their personal mobile devices. However, it creates security challenges, which requires advanced endpoint security solutions to safeguard sensitive business information resulting in high demand.
Enterprises dominated the market in 2015, and is estimated to grow at a CAGR of over 13% from 2016 to 2024. SMBs are also anticipated to witness substantial growth over the forecast period due to the rising adoption such safety solutions to prevent crucial information. Organizations of all sizes are transitioning their business-critical operations and workloads to cloud computing to decrease the burden on their IT support staff, reduce costs and provide advanced services. The increasing adoption of cloud technology have led security vendors to develop cloud-based security solutions on a large scale.
IT & Telecom industry dominated the market with the revenue share of nearly 25% in 2015 and is anticipated to witness significant growth over the next eight years. The industry has evolved through significant expansion phase and have stringent legal and information security requirements. Further, rising acceptance of BYOD trend is anticipated to drive the industry demand.
Moreover, the BFSI sector offers substantial potential for the market as it is continuously visualizing the regional; instability, terrorism, physical risks, criminal networks and modern threats originating from cyber sabotage and opaque sources. The rising regulation in the finance sector is further contributing towards the industry growth.
The North America is estimated to dominate the market with a share of over 32% in 2015 growing at a CAGR of nearly 11% over the next eight years. Asia Pacific regional market accounted for over 19.0% of the global market share in 2015 and is expected to grow with a CAGR of 13.2% over the next eight years. Stringent regulations across Asia Pacific are expected to fuel the demand for efficient endpoint security solutions driving the demand in this region. Countries including China, India, Malaysia and Australia are investing heavily in endpoint security to fight against cyber threats and attacks.
The key industry participants include Microsoft Corporation, Kaspersky Labs, Panda Security SL, Symantec Corporation, Sophos Ltd, Cisco, Bitdefender, ESET, IBM Corporation, F-Secure, Intel Security Inc. (McAfee) and Trend Micro Incorporated. The vendors involve in frequent merger & acquisitions to increase their geographical presence and product portfolio to gain competitive advantage.