The vanillin market has seen good growth in recent years. Vanillin is a key aromatic compound extensively used to enhance the aroma and flavor of the various end-use products. It is the principal aroma and flavor compound in vanilla beans. It is also found in ‘Leptotes bicolor’, an orchid species found in Paraguay and Southern Brazil as well as the Southern Chinese red pine. Based on how it is produced, it can be classified into Pure, Natural & Synthetic. Vanillin comes in two forms – liquid and powdered.

Vanillin is an essential aromatic compound extensively used to enhance the aroma and flavor of the different end-use products. Vanilla beans constitute pleasant smell, that occurs naturally in vanilla beans. It is widely used as flavoring agent in food products and aromatic additives for incense, perfumes, medicines, candles, and air fresheners. Due to an ability to enhance flavor in food products coupled with low-calorie content and high availability of antioxidants in vanillin, its demand from food & beverage segment is anticipated to increase over the forecast period.
Food & beverage accounted as the largest end-use segment in 2016 and is anticipated to grow significantly over the upcoming years. Growing demand for variety food products is encouraging manufacturers to produce vanillin products from a sustainable source.
Fragrance segment is expected to witness the fastest growth in terms of volume over the forecast period with an estimated CAGR of 6.0% from 2017 to 2025. Increasing consumer spending on beauty and personal care products along with growing usage of aromatic products in various fragrance application products are anticipated to fuel the growth of the vanillin market over the forecast period. In addition, increasing usage of fragrance products in the emerging economies such as India, China, the U.S., and Brazil is expected to increase the demand further.
Vanillin and vanilla are often thought to be the same and used interchangeably, which is a wrong notion, as vanilla contains hundreds of other compounds which make up its distinguishable aroma. Vanilla has for long been the undisputed choice among consumers when it comes to flavor, aided by the following factors:
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Further key findings from the report suggest:
- It is extensively used as flavor agent in end-use segments such as food & beverage, which is the major application factoring in the market growth. Ice-cream and chocolate industries cover a large portion of the market.
- In food & beverage segment, it enhances flavor and aroma of the products, especially bakery products, confectioneries, biscuits, chocolates, candies, and ice creams. With increasing disposable income and improvements in the standard of living, the demand for a variety of food & beverage products has only increased, thus creating an attractive market.
- It also finds application in the beverage manufacturing industry, where it is used as a flavoring agent. This again is an important factor for its market growth.
- Vanillin is used as an intermediate or as an inactive excipient during manufacturing of drugs and medicines. Pharmaceutical application is likely to be the one of the fastest growing segments of the global market in the coming years.
- It is widely used as an intermediate chemical as well as an additive in the pharmaceutical sector. Tablet masking, minimizing bitter taste in medicines, oral medicine processing, topical medicated lotions and other pharmaceutical products use it as an excipient.








