Workplace Transformation Market Size Worth $41.5 Billion By 2027

The global workplace transformation market size is expected to reach USD 41.5 billion by 2027, registering a CAGR of 17.0% from 2020 to 2027, according to a new report by Grand View Research, Inc. The workplace transformation provides agility and flexibility to workers, improving their overall performance and productivity. Several organizations across the globe are acknowledging the need for transforming their workplace, which in turn is expected to boost the market. Further, the adoption of supporting technologies such as endpoint security and remote accessibility is allowing employees to cooperate more effectively, regardless of their location, is a major factor enabling market growth.

Workplace transformation is the mixture of real estate, human behavior, and latest technology resulting in overall cost optimization with the flexibility of cooperative environment facilitating innovation and efficiency. In the contemporary competitive and modern-day workstation, the workplace transformation ensures that applications are transferred from a centralized location to an isolated environment on the targeted device. By enabling a connected enterprise, the organizations ensure free environment, in which, shared data and knowledge is always accessible. This, in turn, is helping to increase business velocity and agility and is further propelling market growth.

The advancement in mobile technologies and changing workforce demographics is driving the market. Workforce satisfaction is increasingly becoming the focus area of organizational strategies. Companies across industries are adopting comprehensive workplace transformation services that enable virtualization, collaboration, mobility, employee productivity, and employee satisfaction. With these services, organizations are providing immediate access to business-critical data and enterprise applications on various devices, such as tablets, smartphones, and laptops, while preserving security constraints. Thus, with the growing technological advancements, the workplace transformation market is expected to experience significant growth.

In early 2020, due to the widespread outbreak of Coronavirus disease (COVID-19), governments across the globe initiated steps such as ‘self-quarantine’ and ‘social distancing’, due to which, organizations accentuated their focus on framing and adopting work from home policies to combat the spread of the pandemic. This necessitated organizations to provide secure and stable access to enterprise architecture and collaboration tools, subsequently driving market growth. Even beyond a pandemic, it is imperative that businesses should be supported by the latest technologies to streamline the processes and mitigate such risks proactively. Hence, enabling workplace transformation services becomes essential for ensuring business continuity.

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Further key findings from the report suggest:

The workplace automation service segment is anticipated to grow rapidly over the forecast period. Workplace automation services support organizations to better understand user requirements and organizational data to address business issues and improve workforce environment.
The small and medium enterprise (SME) segment is forecasted to witness phenomenal growth, owing to the rapid growth of SMEs in emerging economies such as India and China and the increasing proliferation of IT services.
The healthcare segment is expected to witness the highest CAGR from 2020 to 2027. This can be attributed to the increasing focus of the healthcare providers towards improving the patient care by implementing digital processes and technologies.
In Asia Pacific, the workplace transformation market is anticipated to grow at a significant rate owing to the growing demand for mobility solutions on account of robust adoption of smartphones and cloud-based solutions.
The key industry participants include Accenture PLC; Cisco Systems, Inc.; Atos; Hewlett Packard Enterprise Development LP (HPE); NTT Data Corporation; Capgemini; Unisys Corporation; IBM Corporation; Citrix Systems; and Intel Corporation.

Laboratory Proficiency Testing Market Size Worth $1.9 Billion By 2027

The global laboratory proficiency testing market size is expected to reach USD 1.9 billion by 2027, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 7.3% from 2020 to 2027. The market is driven by the increasing focus on water tests, legalization of medical cannabis, a growing number of cannabis testing laboratories, and increasing outbreaks of foodborne illnesses.

Government initiatives to carry out accurate and reliable proficiency testing are expected to drive the market. For instance, in October 2020, the Central Testing Laboratory of the Abu Dhabi Quality & Conformity Council implemented a PT program in collaboration with Biogenix Lab to verify the competency of medical laboratories carrying out COVID-19 tests.

Initiatives undertaken by the governments to raise awareness are anticipated to further boost market growth. For instance, in November 2020, the National Accreditation Board for Testing and Calibration Laboratories’ (NABL-IGS) awareness program was conducted to raise awareness about the significance of accrediting geotechnical laboratories in Kerala, India.

The increasing adoption of fully-automated instruments and automation in laboratories is expected to boost market growth. The presence of accreditation programs aimed to combat challenges, such as safety and complexity in the food supply chain, is expected to boost market growth. For instance, in March 2020, AOAC INTERNATIONAL expanded its Laboratory PT Program by adding testing for infant formula and adult nutritional and pH to ensure safety in the food supply chain.

The presence of new environmental protection regulations due to COVID-19 is expected to boost market growth. For instance, in June 2020, the Environmental Diagnostics Laboratory (EDLab) at Pure Air Control Services was accredited by the A2LA for testing environmental SARS-CoV-2

The market is highly competitive as there are a large number of organizations providing various programs. Furthermore, the prices vary between the organizations based on programs and additional discounts. The companies are focusing on the use of automated instruments and new programs continue gaining profits in the market. These new programs, coupled with the growing demand for safety and efficacy of food products and diagnostics owing to the SARS-CoV-2 pandemic, are expected to intensify competition over the coming years.

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Further key findings from the report suggest:

The legalization of cannabis products in the U.S. in December 2018 and the gradual expansion of this market are propelling the need for the testing of safety and efficacy for medical use
The presence of food contaminants can cause more than 200 diseases, including diarrhea and cancer. Diarrhea affects nearly 550 million people and causes 230,000 deaths every year. Children aged below 5 years carry 40% of foodborne diseases, causing 125,000 deaths every year
In the U.K., over 130 million hematology tests are carried out each year
Calibration proficiency testing is another service being focused on, which is attributed to the growing scope of automation in laboratories
Organizations such as the American Proficiency Institute, LGC Ltd., and the College of American Pathologists developed several programs for laboratories to improve their quality and assess performance in testing COVID-19

Traffic Road Marking Coating Market Size Worth $7.1 Billion By 2027

The global traffic road marking coatings market size is expected to reach USD 7.1 billion by 2027, at a CAGR of 6.0%, according to a new report by Grand View Research, Inc. Technological advancements and increased concern about public health and safety are factors driving market growth. Growing environmental concerns are driving the need for greener products in an attempt to support a healthy environment.

Paints are regarded as a major source of harmful volatile organic compounds (VOC) emissions. This has resulted in the development of thermoplastic coatings and other eco-friendly alternatives. Increasing instances of road fatalities is another primary concern which is compelling regional governments to invest in technological development to ensure highway safety and maintenance. There is a need for technological development to deal with issues such as traffic safety efficiently, which, in turn, drives the product demand.

Manufacturers are taking initiatives to develop innovative marking systems and temperature-sensitive paints, which is expected to drive market growth. Various initiatives to improve road safety and maintenance and prevent accidents are expected to positively influence the overall market.

Furthermore, favorable regulations established by agencies such as the Environmental Protection Agency (EPA), Traffic Signs Regulations and General Directions (TSRGD) 2002 by the Department for Transport (DT), and initiatives by the European Union to make roads safer are expected to boost the market growth.

The overall growth rate of the traffic road marking coatings market depends on the high potential regions, such as Asia Pacific and Middle East and Africa, where the industrial output is expected to increase over the forecast period. Due to a considerable rise in consumerism, which is driven by economic growth, favorable credit landscape, and increased disposable income, various countries, particularly India and China, have witnessed an exponential rise in manufacturing activities. This has impacted the logistics activities in the aforementioned regions, thereby boosting the demand for traffic road marking coatings for safer roads.

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https://www.grandviewresearch.com/industry-analysis/traffic-road-marking-coatings-market

Further key findings from the report suggest:

Thermoplastic coatings is expected to emerge as the fastest-growing product segment in terms of revenue over the forecast period. This growth is attributed to its properties such as longevity and retro-reflectivity
In terms of volume, paint dominated the market in 2019 with a share of 44.9% owing to its wide application for crosswalks, airport runways, and highways
Asia Pacific is estimated to witness the highest growth rate over the forecast period on account of rise in infrastructure spending in emerging economies such as India, China, and Japan
Key players operating in the market include BASF SE, Sherwin-Williams Company, Borealis AG, SealMaster, Armacell International S.A., and Recticel Group.

Intumescent Coating Market Worth $1.45 Billion By 2027

The global intumescent coating market size is expected to reach USD 1.45 billion by 2027, according to a new study by Grand View Research, Inc., expanding at a CAGR of 4.6% from 2020 to 2027. Extensive usage of passive fire protection for steel structures used in offshore and onshore extraction and purification and refining in the oil & gas industry is the key factor in boosting the market growth. In addition, rising shale gas exploration, coupled with the expanding oil & gas industry in North America, is expected to propel the product demand over the forecast period. The market is characterized by the presence of a large number of raw material suppliers, leading to an increase in the switching ability of the manufacturers and a boost in the bargaining power.

However, volatile prices of raw materials such as epoxy resins are expected to restrain the growth of the market to some extent. Moreover, several regulations limiting the presence of Volatile Organic Compounds (VOCs) in the formulation are expected to hinder market growth. On the other hand, the development of advanced products that are compliant with the regulations set by the European Commission is expected to drive the demand over the next seven years. The market in Asia Pacific witnessed significant expansion owing to increased oil & gas exploration activities, particularly in the South China Sea.

Furthermore, infrastructure development in emerging economies including India, Indonesia, and Vietnam is likely to contribute to the market growth over the forecast period. However, the recent outbreak of COVID-19 has disrupted supply chains and sharply curtailed product demand. Restriction in transportation and supply due to slowdown or halting of factories, partial or nationwide lockdowns in several countries, and a slowdown in construction activities in order to restrain the spread of the pandemic are expected to negatively impact the market growth.

The water-based intumescent coatings segment is anticipated to expand at a substantial growth rate during the forecast period. Water-based intumescent coatings are primarily used where solvent-based coatings are expected to react with the substrate. They are ideal primers owing to properties such as excellent thermal and corrosion resistance. In addition, they are flame resistant and have low toxicity owing to their low VOC content and low hazardous air pollutant emissions. The use of water-based coatings is projected to increase during the forecast period due to stringent legislation regarding the solvents present in paints and coatings in the U.S. and other mature European countries. Several companies in the market are working towards the development of new fast-drying intumescent coatings. Companies such as Alfa Laval and Hellenic Petroleum are using fast-drying water-based intumescent coatings for heat exchangers, train wagons, piping, and tanks. These coatings comply with strict VOC regulations and are suitable for shorter production turnaround time.

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https://www.grandviewresearch.com/industry-analysis/intumescent-coatings-industry

Further key findings from the study suggest:

Asia Pacific dominated the overall market in 2019 and is expected to maintain its lead over the forecast period
The water-based coatings segment is expected to be the fastest-growing technology segment from 2020 to 2027
Oil & gas was the largest end-use segment in 2019 and is projected to expand at the highest CAGR during the forecast period
In September 2019, PPG Industries, Inc. introduced the new PPG PITT-CHAR NX intumescent coating, which offers additional properties of lightness and thinness, specifically in the onshore and offshore environments. The new product is expected to bring increased value to the customers.

Makeup Remover Market Size Worth $2.6 Billion By 2025

The global makeup remover market size is expected to reach USD 2.6 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.2% over the forecast period. The market is expected to witness significant growth due to increase in consumption of cosmetics among men and women, rise in the number of working women, and high purchasing power of consumers.

Liquid makeup removers accounted for the maximum market share owing to increased adoption of the product in developed regions like North America and Europe. Moreover, manufacturers are focusing on providing these liquid products infused with hyaluronic acid and micellar water. Hyaluronic acid has various skin benefits like alleviating dry skin and reducing fine lines and wrinkles. Micellar water is one of the most popular cleansers as it not only removes the makeup but also removes dirt and oil from the skin, thereby giving it a fresh hydrated look. Manufacturers are leveraging these properties to produce innovative products, which will fuel market growth during the forecast period.

The offline distribution channel was the leading segment in 2018. Newly launched makeup stores and kiosks are the latest strategies employed by manufacturers to improve their geographical presence across many regions. However, online sales are expected to witness the fastest growth owing to growth in digital advertising techniques such as social media marketing, smartphone applications etc.

Asia Pacific was the largest market share holder in 2018 due to the presence of major players and increasing number of working women in countries like China, India, Japan, and Hong Kong. This region is also anticipated to witness substantial growth on account of increasing urbanization, population, and market penetration of the global players. Rise is disposable income owing to increasing urbanization in this region will fuel the makeup remover market growth for overall cosmetic products. This is expected to increase use of skin care products, which will fuel the market growth.

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https://www.grandviewresearch.com/industry-analysis/makeup-remover-market

Further key findings from the study suggest:

By product, the liquid segment is projected to ascend with a CAGR of 5.7% during the forecast period owing to attractive packing and easy-to-carry bottles
China is expected to be the world’s largest cosmetic market during the forecast period. Increasing skin care rituals and availability of a variety of products in the Chinese market is expected to increase China’s market share
The makeup remover industry is highly competitive in nature with the presence of many key global players. Companies are investing in R&D owing to growing demand for natural makeup removers
Glossier, a direct-to-consumer cosmetic company, launched a makeup cleansing milk to expand its product portfolio
Loreal acquired ModiFace, a company that creates augmented reality beauty apps. This acquisition is a part of L’Oreal’s strategy to boost sales of its products via online channel.

Cat Litter Products Market Worth $5.0 Billion By 2025

The global cat litter products market size is expected to reach USD 5.0 billion by 2025, expanding at a CAGR of 3.8%, according to a new report by Grand View Research, Inc. Substantial increase in the cat-owning households is driving the demand for cat litter. Most of the kitten owners prefer to let their kittens outside the house owing to reasons such as human hostility and adverse weather. This is why such products play an important role in the health of the pets and the people in the house, which is one of the major driving factors in the market.

Additionally, ever since cat care has become easier with the evolution of existing cat litter, along with the introduction of new ones, consumer demand for the variety in these products is increasing. However, there are certain challenges that are expected to negatively impact the market growth. High price of these products retrains the market growth, since the cat owners in the developing countries are reluctant to buy costly pet care products. This also results in a situation where the market fails to introduce premium products more, which, in turn, hampers the growth of the market.

Both the clumping and conventional or non-clumping products are expected to witness significant growth owing to the variation in the consumer needs. The clay segment is anticipated to hold the largest share in the market, owing to its highly absorbent and solid clump formation properties. The silica segment is also expected to witness healthy growth in the coming years.

North America held the largest share of 40.0% in 2018. About 87% of the cat owners in U.S. purchase cat litter in order to maintain hygiene of their pets. Central and South America and Asia Pacific are expected to considerably contribute to the market growth over the forecast period. Key players having a strong presence in the global cat litter products market are Clorox, Nestle, Church & Dwight, Mars, Oil-Dri, Pettex, Drelseys, SINCHEM, Weihai Pearl Silica Gel, and Blue.

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https://www.grandviewresearch.com/industry-analysis/cat-litter-products-market

Further key findings from the study suggest:

In terms of revenue, both the clumping and conventional types are projected to ascend at a CAGR of 3.8% over the forecast period
By raw material, the clay segment dominated the market with a revenue of USD 2.6 billion in 2018
North America dominated the global cat litter products market in 2018 and accounted for 40.0% share of the global revenue. This trend is projected to continue over the next few years
The industry is highly competitive in nature with the main players including Clorox and Church & Dwight
Various manufacturers are concentrating on new product launches, capacity expansion, and portfolio extension to estimate existing and future demand patterns from upcoming application segments.

Advanced Process Control Market Size Worth $24.9 Billion By 2025

The global advanced process control market size is expected to reach USD 24.9 billion by 2025, registering a CAGR of 9.2% over the forecast period, according to a new report by Grand View Research, Inc. The market is expected to witness considerable growth across the globe owing to the growing emphasis of several end use industries on the improvement and optimization of the production process. Advanced process control solutions enable organizations to significantly improve the accuracy of product testing, enhance quality, and reduce error.

As companies seek ways of improving the quality of their products and reduce the cost of operations to be able to maintain their competitive edge, the demand for advanced process control systems is likely to continue to rise in the near future. Furthermore, the increasing adoption of advanced process control systems across industries such as nuclear power, chemical, and semiconductor is encouraging APC companies to invest in research and development activities to develop systems with enhanced capabilities. These factors are anticipated to further propel the growth of the global market over the forecast period.

APC is a software-based closed-loop feedback-based process control system that helps increase productivity, minimize waste, and improve quality assurance under real-world operating conditions. By enabling the easy deployment of technologies such as model predictive control and advanced computing systems in the processing and manufacturing sectors, the use of APCs has enabled companies to increase the affordability of products. Moreover, APC systems also aid in lead time reduction to decrease the operational cost associated with it.

Additionally, APCs have a significant demand in the oil and gas sector and are used for optimization and control of a variety of processes. The steady expansion of the chemical industry is also anticipated to drive the adoption of APCs over the forecast period to stabilize industrial operations and optimize plant performance by minimizing the fluctuations of key process variables. Increasing competition has compelled process industries to adopt advanced process control systems to bring about an improvement in economic performance to maintain their competitive edge. However, the need for high initial investments could restrain the growth of the APC market to a certain extent over the forecast period.

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https://www.grandviewresearch.com/industry-analysis/advanced-process-control-apc-market

Further key findings from the report suggest:

In terms of product type, the hardware segment is anticipated to witness high CAGR over the forecast period. This can be attributed to the increasing adoption and deployment of advanced process control systems in various verticals such as nuclear power plants, petrochemicals, oil and gas upstream, downstream, and processing operations
Of the key end use segments covered in the report, the energy and power segment is expected to witness significant growth during the forecast period. This can be attributed to the significant adoption of advanced process control systems in nuclear power plants and other alternative sources of power generation
The Asia Pacific APC market is anticipated to witness high CAGR over the forecast period owing to robust industrialization in countries such as China and India and the higher adoption rate of advanced process control systems in several industries
The APC market is oligopolistic and is dominated by companies such as Schneider Electric, Siemens, Rudolph Technologies, Aspen Technology, Inc., Emerson Electric Co., ABB, Yokogawa Electric Corporation, Panasonic Corporation, Rockwell Automation, Inc., and Honeywell International Inc. Collectively, these companies account for nearly 80% of the market
Leading Advanced Process Control (APC) market players are in the process of acquiring small startups for technological advantage, provision of better services, and regional expansion.

MRI-guided Neurosurgical Ablation Market Worth $865.2 Million By 2027

The global MRI-guided neurosurgical ablation market size is anticipated to reach USD 865.2 million by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 7.3% from 2020 to 2027. An increasing number of patients suffering from neurological diseases, including brain tumors, and rising awareness initiatives for brain disorders diagnosis and treatment are driving the market.

Rising prevalence of brain cancer is one of the major factors driving the market. There are over 120 types of brain and central nervous system cancers. According to the National Institute of Health (NIH) data, it is estimated that in 2020, 23,890 people will be diagnosed with new cases of brain and other nervous system cancer in the U.S. Therefore, increasing incidence of brain cancer has increased the demand for MRI-guided neurosurgical ablation, thus boosting the market growth.

Technological advancements associated with the treatment are stimulating the demand in the market. For instance, a Visualase MRI-guided laser ablation device developed by Medtronic has the smallest laser catheter of 1.65 mm that monitors tissue ablation in real-time. As a result, it helps patients recover faster with a small incision. This is anticipated to boost the market growth over the forecast period.

Furthermore, several awareness campaigns, the introduction of new products, and incorporation of new technologies by market players are likely to boost the market growth during the forecast period. For instance, in July 2019, Insightec has received FDA approval and CE mark for the Exablate Neuro- ultrasound platform for the treatment of neurological disorders with no surgical incisions.

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https://www.grandviewresearch.com/industry-analysis/mri-guided-neurosurgical-ablation-market

Further key findings from the report suggest:

On the basis of product, the accessories segment dominated the overall market with a share of 31.6% in 2019. Numerous benefits offered by the accessories segment such as maneuverability, functionality, and precision to ensure patient safety during neurosurgical procedures are contributing towards the segment growth
Based on end-use, the hospital segment dominated the overall market with a share of 65.3% in 2019 owing to high patients’ preference to visit hospitals for the treatment. Moreover, brain-related procedures are among the most critical and complex surgeries that are reliant on high quality and durable devices and equipment found in hospitals
North America dominated the market with a revenue share of 34.6% in 2019 owing to the presence of well-established healthcare facilities, increasing incidences of brain tumors, and the availability of the latest treatment procedures in the region.

Baby Carrier Market Size Worth $23.0 Billion By 2025

The global baby carrier market size is expected to reach USD 23.0 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.5% over the forecast period. Growing demand for baby carriers on account of increasing popularity of functional carries that provide user-friendly experience to parents is expected to remain a key market trend. Factors such as durability, comfortability and price affordability are further driving the product demand. Moreover, use of this product is increasing in the urban areas, wherein the number of working class parents and their economic independency are growing.

Usage of baby carrier products is increasing in the developing countries of Asia Pacific including India, China, and Bangladesh. This is on account of inclination towards western standard of living and growing disposable income. Moreover, many new products are launched in Asia Pacific. In 2019, Baby Bjorn launched Baby Carrier One Air 2019 in China. This product uses a soft mesh material that keeps the infant’s hips in the M-position.

In November 2018, new companies such as KeaBabies have launched baby wrap carrier, which is a combination of wrap, sling, and buckle products. Moreover, usage of e-textile for manufacturing these types of baby care products provides the parents and the company with continuous analysis of the infant’s vitals. This helps the parents in understanding the growth of the toddler through their smartphone and helps the company in gaining more information on product development.

New product launches from leading companies are propelling manufacturers to develop new products that will provide even better benefits to the infant as well as the parents. For instance, in January 2019, Moby launched Moby 2 in 1 Carrier + Hip Seat Baby Carrier to provide relief from back pain to the parents after carrying the toddler.

Similarly, in November 2018, Bey Bee launched a variety of baby carrier products such as Bey Bee Ergonomic 3 Way 4 Seasons Hip Seat Baby Carrier, to allow the parents to carry the infants and toddlers in different and convenient position with better comfort. The company is focusing on developing new products in order to capture a larger share in the market.

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https://www.grandviewresearch.com/industry-analysis/baby-carrier-market

Further key findings from the study suggest:

The sling product segment is projected to ascend at a CAGR of 5.2% from 2019 to 2025. Buckle products dominated the global market with an overall share of 51.0 % in 2018
The supermarkets/hypermarkets distribution channel dominated the global market with a share of 44.6% in 2018
North America dominated the global baby carrier market in 2018 and accounted for 37.2% share of the total revenue
The industry is highly competitive in nature with the key players including Artsana s.P.A.; BabyBjorn AB; Blue Box Company; Lalabu LLC; Goodbaby International Holding Limited; FirstCry; Moby Wrap, Inc.; Baby Tula LLC; and Balboa Baby.

Bouillon Market Size Worth $9.6 Billion By 2025

The global bouillon market size is expected to reach USD 9.6 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.5% over the forecast period. Growing demand for easy to make, ready to eat, and packed health food, along with growing working women population, is expected to increase the demand for bouillon products in the coming years. In addition, increase in disposable income and changing lifestyle of the people are anticipated to increase the market demand.

Usage of cube products is increasing in North America and Europe on account of continuous product innovation according to the customer behavior and preferences. In addition, growing economic independence of the women is increasing the consumption of packed and processed food products in the developed countries. Bouillons constituting all the major materials, which are a good source of vitamins, minerals, nutrition, and protein, serve as a prominent replacement for home cooked food. Therefore, this evolution in the working population is anticipated to significantly influence the market demand in future.

Continuous use of iodized salt and flavor enhancer (Disodium Inosinate, Monosodium Glutamate, and Disodium Guanylate) in cube bouillon products is expected to act as a restraining factor in the global market. High consumption of these products can lead to several health issues like increased level of blood sugar, blood pressure, and obesity.

However, continuous development of new products by companies such as Nestle S.A. and launch of new bouillon powder seasoning in Maggi and new bouillon cube product by BOU, Inc. are expected to influence the buying preferences of the younger population across the globe. Moreover, Nestle is investing in countries of West Africa including Benin and Togo to introduce new Maggi bouillon products. The market leaders are focusing on developing new flavors and products in order to gain a major share in the market.

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https://www.grandviewresearch.com/industry-analysis/bouillon-market

Further key findings from the study suggest:

By form, cube is projected to ascend at a CAGR of 4.3% from 2019 to 2025
The meat product segment dominated the bouillon market with 52.4% share of the overall revenue in 2018 due to the high protein and fiber content in meat as compared to vegetables and fish
The offline distribution channel dominated the market with a share of more than 74.0% in 2018 as most of the products are purchased through supermarkets/hypermarkets and convenience stores
Europe dominated the global market in 2018 with 48.2% share of the total revenue on account of high preference for the product in U.K., Germany, and France, which is attributed to its health benefits and easy to cook factor
Key market players include Nestle S.A.; International Dehydrated Foods, Inc.; The Unilever Group; McCormick & Company, Incorporated; The Kraft Heinz Company; Hormel Foods Corporation; Henningsen Foods, Inc.; Southern Mills, Inc.; Proliver Bvba; and Goya Foods, Inc.