Cloud Security Market Size Worth $12.63 Billion By 2024

The global cloud security market size is expected to reach USD 12.63 billion by 2024, according to a new report by Grand View Research, Inc., progressing at a CAGR of 13.9% during the forecast period. Growing number of targeted cyberattacks and increasing investments in cloud infrastructure are anticipated to trigger the growth of the market.

Burgeoning popularity of cloud infrastructure owing to its benefits such as on-demand services, scalability, flexibility, and cost effectiveness. In addition to tussle between public and private cloud, emergence of hybrid cloud has given cloud users numerous platforms and frameworks to choose from. As adoption of cloud is reaching new levels, security issues concerning cloud users and vendors are also gradually mushrooming.

Emphasized by data breaches in recent years and increasing threat of cybercrime and targeted attacks, the demand for cloud security solutions is estimated to increase over the forecast period. The market is also projected to witness significant efforts by industry participants for creation of regulations and compliance laws owing to growing need for industry-wide standards. Demand for security services and policy implementation is also expected to increase, in turn driving the overall cloud security market.

Dynamic nature of the industry may result in an increasing adoption of open source platforms. In addition, versatility of data and diverse threat vectors will lead to security-as-a-service offerings and managed security service providers gaining traction in the market. Sharing of responsibility between cloud service providers (CSPs) and cloud end users for security and data protection will have a positive impact on the industry. Furthermore, technologies such as virtualization and convergence and initiatives such as computer emergency readiness teams (CERTs) are likely to help in implementing security at different levels of cloud infrastructure.

Increasing sophistication of hacking techniques and technological advancements in cyberespionage are poised to unleash new generation of attacks such as advanced persistent threats (APTs), ransomware, malicious insider, distributed denial of service (DDoS), and zero day threats. As a result, industry wide collaborations and partnerships to tackle emerging threats are estimated to shape the future of the market.

Click the link below:
https://www.grandviewresearch.com/industry-analysis/cloud-security-market

Further Key Findings from the Report Suggest:

  • Polymorphic, self-mutating codes, and evasion techniques have made the traditional security technologies and endpoint protection mechanisms obsolete
  • Recent years have witnessed numerous high level data breaches such as attacks on Home Depot, Anthem, Ashley Madison and even security providers such as Kaspersky Labs.
  • North America held the largest share in terms of revenue in 2016 owing to increasing awareness regarding threat of cyberattacks and corporate espionages.
  • Numerous countries and regions such as the European Union are adopting specific cyber laws and regulations to protect data and information. For example, Germany is opting for greater data privacy, whereas other countries such as U.S. and France are striving for greater visibility in internet traffic.
  • Numerous industry specific regulations such as Health Insurance Portability and Accountability Act of 1996 (HIPPA) for healthcare, Payment Card Industry Data Security Standard (PCI DSS) for financial sector as well as international laws including Safe Harbor Act and European Union Data Protection Directive are anticipated to play a vital role in the development of the market.
  • Key industry players such as CA Technologies, TrendMicro, Symantec Corp., Intel Corp. and IBM Corp. are focusing on technological alliances, partnerships, and collaborations with other industry players to maintain market competencies.

Digital Video Advertising Market Size Worth $292.4 Billion By 2027

The global digital video advertising market size is anticipated to reach USD 292.4 billion by 2027, exhibiting a CAGR of 41.1% over the forecast period, according to a new report by Grand View Research, Inc. The fusion of big data analytics with advertising offers promising growth prospects to the market due to the generation of vast volumes of user data. The vast amount of data has enabled marketers to carefully analyze user data and showcase specially curated advertisements according to the viewing trends of audiences. Additionally, the integration of analytics tools in advertisement platforms enables advertisers to analyze the effectiveness of advertising campaigns and thus make relevant changes as and when required.

Blockchain technology is expected to offer exciting growth prospects to advertisers in the future. Blockchain, being a secure distributed ledger, provides the ability to safely track audiences, path, budget spend, and conversion rates to network participants only. A buyer can buy an impression, which is verified by the publisher, and only then can it be added to the ledger. The implementation of blockchain technology enables everyone in the chain to see impression events, validate, and approve the changes made by individuals to create a more transparent marketplace.

Further, the fusion of cloud computing technology with digital video advertising provides promising growth to the sector, owing to the former’s enhanced ability to distribute dynamic and interactive advertisements to brands and marketers efficiently. An ad-based cloud platform helps brands and marketers to optimize spend across several channels. Cloud-based supply-side platforms enable advertising agencies to efficiently produce and offer various video advertisements to its clients, based on their needs and requirements. Furthermore, cloud-based platforms are also expected to facilitate the creation of personalized ads via an original optimization product.

The induction of Augmented Reality (AR) technology in digital marketing techniques offer promising growth prospects to the digital video ad market, owing to the ability of the technology to provide better inter-personal experience to viewers. The immersive nature of technology enables marketers to create deeper connections with audiences to portray a better brand image, which is essential in driving sales. Additionally, deploying AR-enabled advertisements offers more cost-effective options to brands and agencies as compared to traditional print media corporations. AR technology-based advertisements can offer marker-based and location-based advertisements, which further allow companies to practice hyperlocal advertising methods and consequently boost sales outcomes.

Click the link below:
https://www.grandviewresearch.com/industry-analysis/digital-video-ad-market

Further key findings from the study suggest:

  • The mobile segment is envisioned to witness the highest CACR over the forecast period due to the incrementing penetration of smartphones and its ability to play video ads in several formats
  • The retail segment is expected to capture the significant CAGR over the forecast period owing to the rising trend in the usage of internet-based buying platforms by individuals
  • Asia Pacific is expected to emerge as the fastest-growing regional digital video ad market due to the availability of low-cost internet plans and rising usage of subscription-free media streaming platforms.