Influencer Marketing Platform Market Size Worth $23.52 Billion By 2025

The global influencer marketing platform market size is anticipated to reach USD 23.52 billion by 2025, exhibiting a CAGR of 26.8% over the forecast period, according to a new report published by Grand View Research, Inc. Technological proliferation in marketing practices is expected to offer significant growth opportunities to the market. Advanced technologies such as Artificial Intelligence (AI), Artificial Neural Networks (ANN), Natural Language Processing (NLP), and Machine Learning (ML) provides better search results and analytics, which is expected to guide marketers in taking better decisions.

Increasing adoption of AI-enabled influencer marketing platforms is expected to create an automated environment for marketers to establish efficient collaborations. ANN and NLP can be leveraged to offer essential insights to influencers by analyzing several image attributes, posts, and thus helping brands in simplifying workflow process. Furthermore, adoption of these technologies assists marketers in choosing which influencer to collaborate with, thus contributing to the market growth. For instance, CurationEngine offered by IZEA uses ML to process high volumes of information for programmatic analysis on influencer networks within the company database to improve network quality and identify influencers who meet brand safety requirements.

Cord-cutting is another important factor driving the influencer marketing platform market. The declining TV viewership and increased screen time provide an opportunity for marketers to focus more on social media marketing. Further, as more users have joined different social media platforms in the last few years, marketers are investing heavily to cater to the online masses by facilitating the next wave of brand deals.

The sports and fitness segment is expected to provide growth opportunities to the influencers over the next few years. The growth can be attributed to the need for better loyalty and increasing merchandise and ticket sales. Additionally, the rising trend of adopting a healthy lifestyle amongst sports enthusiasts and players is expected to provide an impetus to the growth of the market for influencer marketing platform. Furthermore, product innovations and access to affordable equipment have made sports more attainable to consumers. The integration of fashion and beauty into sports and fitness is promoting companies to venture out new lines of businesses, such as athleisure production, which is expected to further stimulate the growth.

The emergence of hybrid influencer is expected to promote market growth. Hybrid influencer enables brands to put social media ad spend on influencer posts either via social media or a branded content tool to get deeper insights and better interactions. For instance, Scrunch, a media and advertising firm, assists marketing teams to scale businesses using a hybrid influencer marketing platform.

Click the link below:
https://www.grandviewresearch.com/industry-analysis/influencer-marketing-platform-market

Further key findings from the report suggest:

Influencer management is expected to be the fastest-growing segment over the forecast period owing to greater demand of brands to maintain efficient influencer relationships for longer and healthier collaboration
Small and Medium Enterprises (SMEs) are expected to benefit from the adoption of influencer marketing platform owing to cost-effectiveness and higher engagement rates
The sports and fitness segment is expected to witness significant growth over the forecast period, attributed to the rising consumer awareness regarding the benefits of maintaining a healthy and active lifestyle
Asia Pacific is expected to dominate the market by 2025, owing to increasing mobile penetration, which makes it easier to reach out to a larger number of people via social media
The key players dominating the influencer marketing platform market are AspireIQ Inc.; Grapevine Logic Inc.; Upfluence, Hypetap Pty Ltd.; and Speakr Inc.

3D CAD Software Market Worth $13.04 Billion By 2025

The global 3d cad software market size is projected to reach USD 13.04 billion by 2025, according to a new report by Grand View Research, Inc., rising at a CAGR of 6.2% during the forecast period. Introduction of 3D CAD software has revolutionized the way end-use industries design products.

CAD has witnessed a high adoption owing to improved and continuously changing environment in various industries such as healthcare, construction, manufacturing, and automotive. The software enables end users to create three-dimensional models for representing a particular part or system of the entire product. It also helps in eliminating risk of producing faulty parts, thereby making manufacturing process more cost-effective.

Industries are transitioning from 2D CAD to 3D CAD as software simplifies complex design structure by offering choices between predefined and customized designs. Furthermore, growing transition from on premise to cloud along with changes in consumer preferences and requirements is poised to work in favor of the market.

Burgeoning trend of integrating artificial intelligence (AI) with 3D CAD software has been improving 3D modeling experience by identifying design errors. Presently, only a limited number of players are observed incorporating AI trend into their product portfolio, which has provided ample opportunities for companies to introduce AI-based solutions.

Rising preference among end users for customized solutions is also likely to escalate the growth of the market. Customized and personalized solutions have enabled key players to incorporate this feature into their product portfolio. Key players have already capitalized on designing industry-specific solutions to cater to needs of clients.

Click the link below:
https://www.grandviewresearch.com/industry-analysis/3d-cad-software-market

Further key findings from the report suggest:

The cloud-based segment is expected to witness the fastest growth over the forecast period as the software provides flexibility in design and requires less infrastructure cost
The healthcare segment is estimated to post a CAGR of over 8.0% during the forecast period. 3D CAD software has witnessed increased adoption in the healthcare sector as it helps assist doctors in attempting different methods and strategies to determine the most optimal approach for treatments
Asia Pacific is anticipated to progress at the highest CAGR over the forecast period owing to its high demand in the construction and manufacturing sectors
Autodesk, Inc., Dassault Systemes, PTC, Inc., and Siemens PLM Software, Inc. are some of the prominent players in the 3D CAD software market
Companies are focusing on providing updated products that have additional capabilities of augmented reality (AR), Internet of Things (IoT), and other innovative technologies.

Action Camera Market Size Worth $9.6 Billion By 2025

The global action camera market size is expected to reach USD 9.6 billion by 2025, expanding at a revenue-based CAGR of 16.7%, according to a new report by Grand View Research, Inc. A shift in consumer trends and demand for technologically advanced action cameras is likely to induce the market growth throughout the forecast period. 4K and above in parallel with high definition image resolution have made a huge difference to consumer perception about the camera industry in the recent years. For instance, display manufacturers are now focusing on providing adjustable contrast features for images with effective brightness.

Entry level pricing and consumer demand for latest technology are the major driving factors as the industry is progressing in terms of resolution, image quality, and enhanced VR aspects. Demand for 4K resolution in action cameras is accelerating owing to the increased sale of Ultra HD variants in the past few years. It is also anticipated that the adoption of 4K display technology will outpace the demand for Ultra HD technology in the forthcoming years. Such consumer buying patterns will enable manufacturers to produce massive units of digital media.

Recently, AKASO unveiled EK7000 Pro 4K waterproof action camera that involves adaptable view angle, auto image stabilization, and a wireless remote control. It is highly ideal for water sports to produce high quality images in the diving mode in underwater scenarios. The company has made the product available for consumers on Amazon.com and Amazon.co.uk at an attractive price. EK7000 Pro 4K exhibits features such as upside down and loop recording that is capable of recording in outdoor conditions and producing sensitive evidence in case of insurance claims.

Asia Pacific is likely to witness a steady growth owing to rise in demand for action camera with advanced lens and resolution features. Major factors triggering the demand for these devices are increasing expenditure on leisure, rising disposable incomes, adventure and sports activities, and the vast popularity of social media channels. Moreover, commercial availability of varieties of cameras along with growing presence of retail channels and e-commerce is also propelling the regional demand over the forecast period.

Click the link below:
https://www.grandviewresearch.com/industry-analysis/action-camera-market

Further key findings from the report suggest:

Ultra HD segment is estimated to register remarkable growth owing to growing emphasis of the customers on image quality and resolution of the videos captured
Retail channels accounted for highest market share in 2018 owing to change in consumer trends and high reliability for aftermarket sales service
The action cameras are being increasingly used for capturing the actions and adventures of surfing, skiing, skateboarding, climbing, skydiving, biking, bicycle racing, among other sports, hereby supporting the growth for the sports segment
Action cameras are experiencing a surge in demand by professionals for capturing crucial moments of their adventures and sharing them on social media platforms with their followers
Asia Pacific is anticipated to register higher growth in the market owing to increasing number of sports leagues and tournaments in the region
Some of the key players mentioned are GoPro, Inc.; Sony Corporation; Nikon Corporation; Garmin Ltd.; SJCAM; YI Technology; and SZ DJI Technology Co., Ltd.

Digital Marketing Software Market Size Worth $151.8 Billion By 2027

The global digital marketing software market size is expected to reach USD 151.8 billion by 2027, registering a of CAGR 17.4% from 2020 to 2027, according to a new study conducted by Grand View Research, Inc. The software can integrate multiple digital content delivery platforms so that organizations can plan, design, and execute marketing campaigns on their own. The software is utilized by companies to perform an in-depth and real-time analysis of campaigns. The proliferation of the internet and the growing use of social media are encouraging companies to increase their spending on creating interactive and intuitive digital content for marketing purposes. This, in turn, is anticipated to drive the market over the forecast period.

The advent of social media has dramatically enabled organizations to increase customer engagement via influencers, allowing organizations to engage in content-driven publicity. Furthermore, the on-going innovations in digital marketing technologies such as virtual influencers and its subsequent applications in the retail industry are anticipated to fuel market growth. For instance, Channel S.A and PRADA have adopted Lil Miquela, a virtual influencer developed by Brud for advertising their products. Moreover, the increasing adoption of Voice of the Customer (VoC) techniques such as online-hosted customer communities that defines a customer’s preference for future products is anticipated to boost the demand for the software over the forecast period. Moreover, the outbreak of COVID-19 has positively impacted the market owing to the increasing social media marketing activities among industries such as automotive, BFSI, education, and healthcare.

Artificial Intelligence (AI) is extensively used to build data models automatically in digital forms and collect data from multiple sources. AI is positively impacting the market, as organizations are emphasizing the adoption of this technology for improving the customer experience. For instance, CogniCor Technologies has integrated AI in its digital marketing software to enable end users to enhance the complaint resolution activities, resulting in an increased level of customer satisfaction. Thereby, the companies offering AI in their software are likely to stay competitive in the market.

Click the link below:
https://www.grandviewresearch.com/industry-analysis/digital-marketing-software-dms-market

Further key findings from the report suggest:

The marketing automation software is anticipated to gain traction over the forecast period to perform activities such as lead nurturing and collaboration among teams to promote business
The managed services segment is expected to grow significantly over the forecast period. This can be attributed to the advantages provided by managed services such as remote monitoring and cost-effective management of IT infrastructure through subscription-based pricing models
The cloud deployment model is expected to gain traction over the forecast period due to its cost-effectiveness and increased accessibility
The SMEs segment is anticipated to grow remarkably owing to the increasing adoption of social media platforms such as Facebook, Pinterest, and Instagram, by SMEs for activities related to sales and promotion
In Asia Pacific, the digital marketing software market is anticipated to witness significant growth owing to increasing popularity of social media, e-commerce, and m-commerce particularly in emerging economies such as India, Indonesia, and Thailand
Key players operating in the market include Adobe, Inc.; Hewlett Packard Enterprise Company; Hubspot, Inc.; IBM Corporation; Marketo, Inc.; Microsoft Corporation; Oracle Corporation; Salesforce.com, Inc.; SAP SE; and SAS Institute, Inc.

Digital Video Advertising Market Size Worth $292.4 Billion By 2027

The global digital video advertising market size is anticipated to reach USD 292.4 billion by 2027, exhibiting a CAGR of 41.1% over the forecast period, according to a new report by Grand View Research, Inc. The fusion of big data analytics with advertising offers promising growth prospects to the market due to the generation of vast volumes of user data. The vast amount of data has enabled marketers to carefully analyze user data and showcase specially curated advertisements according to the viewing trends of audiences. Additionally, the integration of analytics tools in advertisement platforms enables advertisers to analyze the effectiveness of advertising campaigns and thus make relevant changes as and when required.

Blockchain technology is expected to offer exciting growth prospects to advertisers in the future. Blockchain, being a secure distributed ledger, provides the ability to safely track audiences, path, budget spend, and conversion rates to network participants only. A buyer can buy an impression, which is verified by the publisher, and only then can it be added to the ledger. The implementation of blockchain technology enables everyone in the chain to see impression events, validate, and approve the changes made by individuals to create a more transparent marketplace.

Further, the fusion of cloud computing technology with digital video advertising provides promising growth to the sector, owing to the former’s enhanced ability to distribute dynamic and interactive advertisements to brands and marketers efficiently. An ad-based cloud platform helps brands and marketers to optimize spend across several channels. Cloud-based supply-side platforms enable advertising agencies to efficiently produce and offer various video advertisements to its clients, based on their needs and requirements. Furthermore, cloud-based platforms are also expected to facilitate the creation of personalized ads via an original optimization product.

The induction of Augmented Reality (AR) technology in digital marketing techniques offer promising growth prospects to the digital video ad market, owing to the ability of the technology to provide better inter-personal experience to viewers. The immersive nature of technology enables marketers to create deeper connections with audiences to portray a better brand image, which is essential in driving sales. Additionally, deploying AR-enabled advertisements offers more cost-effective options to brands and agencies as compared to traditional print media corporations. AR technology-based advertisements can offer marker-based and location-based advertisements, which further allow companies to practice hyperlocal advertising methods and consequently boost sales outcomes.

Click the link below:
https://www.grandviewresearch.com/industry-analysis/digital-video-ad-market

Further key findings from the study suggest:

The mobile segment is envisioned to witness the highest CACR over the forecast period due to the incrementing penetration of smartphones and its ability to play video ads in several formats
The retail segment is expected to capture the significant CAGR over the forecast period owing to the rising trend in the usage of internet-based buying platforms by individuals
Asia Pacific is expected to emerge as the fastest-growing regional digital video ad market due to the availability of low-cost internet plans and rising usage of subscription-free media streaming platforms.

Retail E-Commerce Market Worth $8.6 Trillion By 2027

The global retail e-commerce market size is expected to reach USD 8.6trillion by 2027, according to a new report by Grand View Research, Inc. It is projected to expand at a CAGR of 9.4% over the forecast period. The availability of the product online at low price as compared to physical stores owing to direct sale from the manufacturer without the intervention of any third-party seller is anticipated to fuel the growth. Moreover, discounts and bundling offer to propel product sales and attract huge consumers group towards online shopping has increase the popularity of retail e-commerce. The other factor expected to drive the online purchase is cash-on-delivery facility provided by the online retailers.

Online retail has made viewers more aware of the product as customers can see product specifications and compare them with other alternatives. The rising smartphone usage has fostered the global retail e-commerce industry growth in recent years. Companies in the retail e-commerce space have been affected by the outbreak of the COVID-19 pandemic in 2020 across the world. As many countries introduced lockdown and closure of brick and mortar stores, consumers rushed to online delivery to avoid moving out of their houses. This trend led to a surge in the sales of grocery products while other luxury segments only witnessed high traffic and low purchase.

The Indiaretail e-commerce industry witnessed the sale and purchase of only essential products which affected the growth of apparel and accessories, footwear, and electronics segment sales. Additionally, U.S. has no restriction on the online sale of any category of product, still, fashion, footwear, and others,the industry witnessed a sluggish growth owing to consumer perception of spending only on essential goods. Although, countries are taking the necessary measure to revive the economy and improve the financial condition of the citizen, the uncertain time of impact is expected to slow down the overall market growth. The companies are anticipated to experience positive growth 2021 onwards. Additionally, the C2C market would suffer a loss due to lack of assurance regarding the hygiene of product sold by individuals.

Click the link below:
https://www.grandviewresearch.com/industry-analysis/retail-e-commerce-market

Further key findings from the report suggest:

Retail e-commerce is estimated to account expand at an astounding CAGR of 9.4% over the forecast period. The higher demand for home appliance and clothing among urban population is positively impacting the market growth
The groceries segment is anticipated to witness the highest CAGR of 13.1% over the forecast period. The demand for purchasing groceries online is fueled by the ease of receiving daily stock at the doorstep which is time saving for working individual, couple or family
Asia Pacific is expected to dominate in the market during the forecast period owing to its huge population and their indulgence in shopping online for fashion, household, electronics, and furniture at comparatively affordable price
The major market players in the retail e-commerce market owingto their capability to provide range of products under one roof and reachinlarge and small cities across the world

Influencer Marketing Platform Market Size Worth $23.52 Billion By 2025

Click the link below:
https://www.grandviewresearch.com/industry-analysis/influencer-marketing-platform-market

Further key findings from the report suggest:

Influencer management is expected to be the fastest-growing segment over the forecast period owing to greater demand of brands to maintain efficient influencer relationships for longer and healthier collaboration
Small and Medium Enterprises (SMEs) are expected to benefit from the adoption of influencer marketing platform owing to cost-effectiveness and higher engagement rates
The sports and fitness segment is expected to witness significant growth over the forecast period, attributed to the rising consumer awareness regarding the benefits of maintaining a healthy and active lifestyle
Asia Pacific is expected to dominate the market by 2025, owing to increasing mobile penetration, which makes it easier to reach out to a larger number of people via social media
The key players dominating the influencer marketing platform market are AspireIQ Inc.; Grapevine Logic Inc.; Upfluence, Hypetap Pty Ltd.; and Speakr Inc.

Crime Risk Report Market Worth $15.34 Billion By 2025

The global crime risk report market size is expected to reach USD 15.34 billion by 2025, registering a CAGR of 21.4% from 2019 to 2025, according to a new study conducted by Grand View Research, Inc. Growing threats from internal and external terrorist activities coupled with rising number of financial frauds, such as fraudulent investment scams, Ponzi schemes, illegal online lotteries, and money laundering activities, are expected to drive the market over the forecast period. Crime risk analytics solutions are designed to collect crime data from law enforcement agencies and statistically predict the crime rates for every individual type of crime. The need for such solutions is growing due to increasing crime cases across the world.

Increasing personal crimes, such as homicides and kidnapping, are forcing individuals to consult crime risk report companies. Moreover, property crimes, such as carjacking, burglaries, shop robberies, and gun point robberies, make individuals and organizations take pre-emptive measures. These factors are expected to drive the growth of this market over the forecast period. Quick adoption of new and innovative technologies, such as IoT and Big Data, are increasing the complexities and security challenges regarding networks and systems. This factor is also expected to contribute to the market growth in the years to come.

Click the link below:
https://www.grandviewresearch.com/industry-analysis/crime-risk-report-market

Further key findings from the study suggest:

The financial & cybercrime segment is anticipated to register the highest CAGR from 2019 to 2025 as the growing monetary losses associated with financial frauds and cybercrimes prompt law enforcement agencies to curb such crimes
Asia Pacific is expected to be the fastest-growing regional market recording a CAGR of 23.9% from 2019 to 2025
On the other hand, North America is projected to be the largest crime risk report market during the forecast years
Some of key companies in the market include CAP Index, Inc.; CCL Ltd.; CORELOGIC; HackSurfer, Intelligent Direct, Inc.; Location, Inc.; Pinkerton Consulting & Investigations, Inc.; Silva Consultants; and Verisk Analytics, Inc.

Over-the-Top Devices & Services Market Worth $165.13 Billion By 2025

The global over-the-top devices & services market size is expected to reach USD 165.13 billion by 2025, according to a new report by Grand View Research, Inc. The rising penetration of mobile devices, such as tablets and smartphones, and advancements in consumer electronics devices such as smart TVs, are estimated to drive the demand for OTT content and services amongst the masses over the forecast period.

Happy Caucasian family watching a TV at home.

There has been a rapid surge in the demand for OTT videos, particularly in developing economies. TV digitization initiatives by various regional governments and broadcasters across the world have enabled OTT content to emerge as the popular platform for video consumption.

Businesses across various sectors are increasingly seeking contemporary technological models to provide personalized experiences to their customers, such as TV access on smartphones, connected devices, and tablets. Content providers and broadcast service providers are leveraging the benefits of OTT technology to enhance customer engagement by gaining in-depth insights about their customer base.

Moreover, the rising demand for Video On Demand (VOD), Voice over Internet Protocol (VoIP), Subscription Video on Demand (SVOD), instant messaging services, and internet TV are expected to propel the industry growth over the forecast period. OTT service providers are increasingly focusing their efforts toward the development of various innovative features, such as Google Translate, which translates voice mail services into text, to provide convenience and enhance customer value.

Click the link below:
http://www.grandviewresearch.com/industry-analysis/over-the-top-ott-devices-services-market

Further key findings from the report suggest:

Content providers such as DISH Network, Comcast, AT&T, and DIRECTV, are paving their way into the SVOD domain to expand their presence and capture a larger market share by providing various offerings within the domain
OTT service providers across the globe are focusing their efforts on the development of the three key streaming technologies that include High-Dynamic Range (HDR),1080p content, 4K streaming, and Virtual Reality (VR) video
Players such as WhatsApp, Tencent QQ, Apple FaceTime, Skype, and Google Hangouts, are upgrading their processes with new innovative technologies and offerings to provide advanced communication and messaging services
The proliferation of hybrid models combining Subscription VOD (SVOD) with Advertising VOD (AVOD) coupled with the increasing penetration of fiber broadband and 4G internet services are expected to propel the demand for OTT content across developing nations such as China
Growing proliferation of Smart TVs is expected to provide increasing opportunities for advertisers to become content providers and offer a wide plethora of services to consumers through various platforms such as Hulu, Netflix, and YouTube