Tag: Classic

Matcha Tea Market Size Worth $2.26 Billion by 2025

The global matcha tea market size is expected to reach USD 2.26 billion by 2025, according to a new report by Grand View Research, Inc. It is anticipated to register a CAGR of 4.7% during the forecast period. Factors such as increasing awareness regarding consumption of natural and organic products and rising popularity of healthy beverages are anticipated to fuel the growth.

Growing popularity of matcha tea on account of its antioxidant content, fat burning properties, and the ability to improve focus and energy is anticipated to drive the market growth. Matcha tea has a unique amino acid called L-Theanine which induces calmness. It also contains vitamins A, C, E, K, and B and minerals such as selenium, chromium, zinc and magnesium. It also contains high amount of dietary fibers and 137 times more antioxidants than regular green tea which makes it a complete health drink. The product promotes detoxification, weight loss, gastrointestinal functioning, cardiovascular health, and prevention from eye disorders and diseases like cancer. Awareness regarding these advantages are projected to fuel the demand for matcha tea over the forecast period.

Asia Pacific held the largest market share in 2018 and is anticipated to continue its dominance in the forthcoming years, due to the presence of prominent tea consuming cultures such as China and Japan. Matcha tea is obtained from shade-grown tencha leaves largely cultivated in Japan on account of the country’s distinct soil and environment, especially in Kyoto and Nishio. Cultivation of premium product under extreme conditions and through vigilant processing impute to the high price of the product. Increasing popularity in North America and Europe is anticipated to further fuel the market growth.

Prominent market players focus on product innovation to derive the most out of the market. For instance, in November 2018, Starbucks Coffee Company launched a new Osaka Meccha Matcha Frappuccino with an extra matcha punch. Furthermore, in March 2018, Matchaah, Inc., introduced carbonated matcha tea beverages, especially for non-tea drinkers incorporating fruity flavors namely, Lime Mint, Mango, Raspberry, Pineapple, Coconut, and others. In April 2019, Laird Superfood introduced Matcha InstaFuel. The product is produced by mixing premium matcha powder with Laird Superfood Original Creamer to gain a range of natural antioxidants, vitamin C, iron, calcium, and other nutrients.

Click the link below:
https://www.grandviewresearch.com/industry-analysis/matcha-tea-market

Further key findings from the report suggest:

  • Instant premix product segment is projected to ascend at the fastest CAGR of 5.1% over the forecast years
  • Classic grade held the leading market share of over 56.9% in 2018
  • North America led the global matcha tea market in 2018 with a revenue share of 25.4% and is projected to continue leading in near future
  • The market is highly competitive in nature with the presence of main players including Tenzo Tea, Inc.; aiya-THE TEA; Nestlé; Tata Global Beverages Ltd.; Unilever; ITO EN, LTD.; Marukyu-Koyamaen; and Encha

Bubble Tea Market Size Worth $4.2 Billion By 2027

The global bubble tea market size is expected to reach USD 4.2 billion by 2027 registering a CAGR of 8.9%, according to a new report by Grand View Research, Inc. Shifting consumer preference from carbonated drinks to zero-fat hot beverages, such as bubble tea, is expected to be the key factor for the market growth.

Asia was the largest regional market in 2019 and accounted for 35% of the global share. The region will retain its dominant position throughout the forecast years on account of high consumption of bubble tea in countries including Taiwan, China, and Thailand. In addition, according to the ASEAN Post, which was published in December 2019, the average consumption of bubble drinks in Thailand was six cups per person per month.

Major companies in this market are expanding their global presence through various business strategies. For instance, in September 2019, The Alley, a renowned Taiwanese restaurant chain, inaugurated its first restaurant in New York City. Thus, increasing number of restaurant chains specialized in bubble hot beverages is anticipated to boost market growth over the forecast period.

Click the link below:
https://www.grandviewresearch.com/industry-analysis/bubble-tea-market

Further key findings from the report suggest:

  • Black tea segment held the major share of more than 45% in 2019 and is estimated to expand further at a steady CAGR over the forecast period
  • Green tea product segment is anticipated to register the fastest CAGR from 2020 to 2027 owing to various health benefits of this beverage
  • Fruit flavor led the flavor segment in 2019 accounting for the largest market share. It is projected to maintain its leading position throughout the forecast period
  • Asia Pacific was the largest regional market in 2019 and will grow further at a significant CAGR from 2020 to 2027