The global bake stable pastry fillings market size is expected to reach USD 1.2 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.8% over the forecast period. Increasing application of bakery ingredients in sweets and confectioneries as a result of increasing consumption of bakery and confectionery food products is expected to boost the industry growth in the coming years.
Increasing preference for filled pastries owing to rising inclination towards fruit and vegetable flavors has provided a wide scope for bake stable pastry fillings in the market. The fillings are enduring and stable in nature and does not melt in the baking process. Therefore, it has major application in filled pastries owing to its heat emerging properties, which does not alter the shape and volume of the food product while baking.
Moreover, increasing interest of consumers, particularly Asian countries, in the consumption of sweets due to the influence of the western culture has propelled the demand for the bread and bakery industry. Furthermore, shifting lifestyle trends, along with majority of the consumers shifting to urban areas as a result of urbanization, have widened the scope for convenience food. In addition, growing population of working professional acts as a key factor driving the bakery market, which, in turn, is increasing the preference for bake stable pastry fillings.
Fruit fillings held the largest share of more than 50.0% in 2018. Increasing preference for fruits and vegetables on account of health benefitting properties has driven the bake stable pastry fillings market. In addition, rising emergence of innovative flavors including different combination of fruits and cream such as apple pie pastry, red velvet with strawberry, mango and cream pastry, and other such flavors has widened the scope for bake stable pastry fillings in bakery food products. For instance, in April 2019, PURATOS have introduced two new flavors of filling with their Topfil product line. The flavors included are Topfil Select Blackcurrant and Hibiscus and Topfil Select Strawberry, Cucumber, and Mint fruit fillings.
In terms of revenue, Europe held the largest share of 34.4% in 2018. Increasing inclination towards consumption of sweets and confectionery is driving the bakery and confectionery industry. In addition, emergence of vegetable flavors in sweet bakery launches has increased the importance of bakery production in the market. In Europe, 1% of sweet bakery launches featured vegetable flavors in 2017. Therefore, this region witnesses the highest consumption of bread and bakery products, which as a result drives the market for bake stable pastry fillings.
Further key findings from the report suggest:
- By type, the fruits segment dominated the global market with an overall revenue share of over 50.0% in 2018. Nuts are projected to expand at the fastest CAGR of 5.3% over the forecast period
- Europe dominated the global market in 2018, accounting for 34.4% share of the overall revenue. This trend is projected to continue over the next few years
- Some of the key players operating in the market are Spanx Inc.; Adidas AG; Triumph International Corporation; Leonisa SA; Wacoal America Inc.; Ann Chery; 2XU Pty Ltd.; and Under Armour Inc.