The North America PVC films market size is anticipated to reach USD 2.7 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 2.6% from 2020 to 2027. The adoption of Polyvinyl Chloride (PVC) films in the packaging of food and beverages is increasing as these films provide a cost-effective and flexible packaging solution to the consumers.
Food and beverage is the most prominent market for the packaging industry. Growth in the population (via immigrations), rise in the working women population, increase in disposable income, and hectic work-life schedules have macro economically boosted the demand for ready-to-eat food products, packaged meals, and outdoor dining.
North America is considered to be one of the major and technologically advanced regional markets for PVC films as compared to other regions, such as the Asia Pacific and Africa. The recent outbreak of COVID-19 has resulted in the slowdown or halt in manufacturing activities, restrictions on supply and transport, and the slowdown of infrastructure projects, which is expected to negatively impact the demand for PVC films in the fourth quarter of 2020.
Building materials are among the prominent end uses of PVC films in North America. The economic growth of the region has driven government spending on construction. Moreover, the rise in annual incomes and urbanization have driven the construction activities of residential buildings. According to the Census Bureau of the U.S., the total value of construction put into place in July 2019 was USD 1,366,042 million. It increased to a value of USD 1,436,727 million in March 2020. However, it declined to USD 1,364,565 million in July 2020 due to the unprecedented outbreak of COVID-19 in the country.
Further key findings from the report suggest:
- The packaging segment was the largest end-use segment in 2019. PVC-based shrink wraps are used for preventing the products from getting spoiled in retail and shipping environments owing to their inexpensiveness, multi-purpose capabilities, and lightweight properties
- The rising need for sustainable and durable packaging products is anticipated to drive the demand for PVC films in the food packaging industry
- By product, monomeric flexible PVC films are expected to expand at a CAGR of 3.1% in terms of revenue from 2020 to 2027. These films are best suited for indoor flat applications and have an outdoor durability of 3-4 years for black and 2-3 years for colored products
- As of 2019, the U.S. accounted for more than 70.0% share of the regional revenue. Increasing demand for PVC films in the medical applications for manufacturing capsules, tablets, drainage bags, and other medical equipment is assisting the market growth in the country.